Are website pages and landing pages considered the same thing in the HubSpot CMS?

Website pages and landing pages serve distinct purposes within the HubSpot CMS, making them different from one another. A website page typically serves to provide general information about a business, such as an "About Us" page or a "Contact" page. These pages are designed to guide users through a broader experience of the website and are often part of the overall navigation structure.

On the other hand, a landing page is specifically designed for a singular purpose, usually aimed at converting visitors into leads or customers. Landing pages are often associated with marketing campaigns and may include elements like forms, CTAs (calls-to-action), and targeted messaging that are not typically found on regular website pages. They focus on driving a specific action, such as signing up for a newsletter or downloading an eBook.

The distinct functionalities and design objectives of website pages and landing pages highlight the differences between them within the HubSpot CMS, affirming that the statement regarding their equivalence is not accurate.