At a high level, which metrics should you be tracking about your website performance?

Tracking where your visitors are coming from provides valuable insights into the effectiveness of your marketing channels and helps you understand which sources drive the most traffic to your website. This metric can inform your marketing strategy by highlighting the channels that are delivering the best return on investment, whether they are organic search, social media, email campaigns, or paid advertising. By understanding the origins of your traffic, you can allocate resources more effectively and optimize your efforts to increase conversions and user engagement on your site.

This high-level metric serves as a foundational understanding of your website's performance. It can lead to more specific analyses, such as identifying the types of content that resonate with different audiences based on where they are coming from. While metrics about marketing qualified leads, visitor engagement with content, and landing pages are important as well, they often build on the primary insight of traffic sources. Understanding where visitors originate is essential for comprehensive performance tracking.