How can marketers analyze performance in HubSpot CMS?

Marketers can analyze performance in HubSpot CMS effectively by utilizing the built-in analytics tools provided within the platform. These tools offer a comprehensive suite of features designed to track various metrics such as website traffic, user engagement, conversion rates, and campaign performance. The built-in tools allow for real-time data analysis, which helps marketers assess the effectiveness of their strategies and make informed decisions based on the insights gathered.

Using built-in analytics ensures that the data is integrated with other aspects of the marketing efforts, providing a holistic view of performance without the need for external data manipulation or compilation. This integration streamlines the process of gathering insights, enabling marketers to quickly adapt and optimize their campaigns accordingly. Relying solely on third-party analysis tools or tracking data manually can lead to challenges such as data disjointedness or increased labor in data compilation, which may not yield the same level of accuracy or efficiency as utilizing HubSpot's built-in capabilities. Ignoring analytics altogether would hinder the ability to understand and improve marketing initiatives, ultimately affecting performance and outcomes negatively.