How does implementing Google AMP benefit a site?

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Implementing Google AMP (Accelerated Mobile Pages) primarily benefits a site by allowing pages to load faster on mobile devices. This is achieved through a streamlined framework that optimizes content delivery, enabling users to access information quickly without long load times that might lead to frustration and higher bounce rates. Faster-loading pages enhance user experience and are particularly crucial for mobile users who expect swift access to content. In addition to improving user experience, quick load times can positively affect a site's search engine ranking, as Google considers page speed a vital factor for search visibility.

The other options do not accurately reflect the primary advantages of Google AMP. While increasing the number of ads displayed may seem beneficial, it does not align with AMP's focus on enhancing speed and performance. Likewise, while certain guidelines limit the types of content to ensure fast loading, this limitation is a designed feature aimed at enhancing performance rather than a standalone benefit. Effective tracking of user behavior might improve with AMP integration, but it is not one of the foundational benefits of the AMP framework.

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