In HubSpot CMS, what option should you use to improve a blog post's visibility on search engines?

To enhance a blog post's visibility on search engines, implementing SEO strategies is essential. Search Engine Optimization (SEO) involves a variety of techniques and practices aimed at improving the ranking of content in search engine results pages (SERPs). This includes optimizing on-page elements such as keywords, meta descriptions, alt text for images, and ensuring that the content is high-quality and relevant to the target audience. By applying these strategies, the blog post becomes more attractive to search engines, which can lead to higher organic traffic.

Utilizing analytics tools, while important for understanding performance and user behavior, does not directly affect how content is ranked by search engines; it provides insights but not improvement strategies. Creating smiley backlinks, a term that may suggest an informal approach to backlinks, is not standardized or recognized in SEO best practices. Quality backlinks do play a role in SEO, but the phrasing here suggests an informal or less effective strategy. Publishing on social media, although beneficial for reaching a wider audience, primarily drives referral traffic rather than directly improving search engine rankings. Thus, focusing on SEO strategies is the most effective choice for improving a blog post's visibility in search engines.