What advantage does using built-in analytics tools in HubSpot CMS provide?

Using built-in analytics tools in HubSpot CMS provides clear insights into improving content performance, which is a significant advantage for marketers. These tools enable users to track various metrics related to content engagement, such as page views, bounce rates, and conversion rates. By analyzing this data, marketers can identify which pieces of content resonate with their audience and which do not, allowing for data-driven decisions on how to enhance their content strategy.

This clarity into performance metrics helps marketers understand audience behavior, enabling them to make adjustments that lead to improved engagement, higher conversion rates, and ultimately, better return on investment (ROI). The ability to see how changes affect content performance in real-time allows for a more agile and responsive marketing approach.