What could a business do to improve the user experience on their website, regarding color choices?

Choosing color schemes thoughtfully is a critical element of enhancing user experience on a website. Utilizing muted colors or neutrals to complement bright accent colors can create visual harmony and improve readability. This approach helps ensure that the user is not overwhelmed by overly bright or clashing colors, which can distract from the content and overall usability of the website.

Muted colors contribute to a modern, sophisticated aesthetic that can enhance the brand's image while facilitating a smoother navigational experience. When bright colors are used sparingly as accents, they draw attention to important elements such as call-to-action buttons or highlights without compromising the overall balance of the design. This thoughtful application of color can significantly affect how users interact with the site and can improve their journey through the content.

In contrast, while other choices may enhance usability or engagement in different ways, they do not directly address how color choices influence the user experience explicitly. Therefore, focusing on color harmony is key to improving a website's aesthetic appeal and functionality.