What does a high bounce rate typically indicate about a webpage?

A high bounce rate typically indicates that users are leaving the page quickly after arriving, often without interacting further with the site. This behavior suggests that the content may not be meeting the expectations of users, either because it is not relevant to their search query or lacks the necessary engagement factors to encourage them to explore further.

For example, if users arrive on a page that doesn’t provide the information they were looking for, or if the design or user experience is poor, they are likely to leave immediately, leading to a higher bounce rate. This metric serves as a critical indicator of how well a webpage retains visitor attention and fulfills their needs. A low bounce rate, on the other hand, is usually a sign that visitors are finding what they're looking for and are willing to navigate to other pages on the site for more information.