What does a website audit in HubSpot CMS help identify?

A website audit in HubSpot CMS primarily focuses on examining the performance of a website in terms of usability, speed, content quality, and search engine optimization (SEO). By conducting this audit, users can identify specific areas that require improvement to enhance the overall effectiveness of the site. This might include technical aspects like loading times or mobile responsiveness, as well as content-related factors such as keyword optimization and relevance.

The audit's emphasis on performance and SEO improvements is crucial for ensuring that the website not only attracts visitors but also retains them and converts them into leads or customers. This comprehensive evaluation helps marketers make data-driven decisions to optimize their website’s performance and visibility in search engine results, ultimately leading to better user experience and increased conversions.

In contrast, options addressing market expansion, sales techniques, or advertisement revenue do not align with the primary objectives of a website audit within HubSpot CMS, which is specifically targeted at analyzing web performance and SEO aspects.