What features help assess content performance in HubSpot CMS?

Metrics and analytics dashboards are crucial for assessing content performance in HubSpot CMS. These dashboards provide valuable insights into how content is performing across various dimensions. Users can track key performance indicators such as page views, unique visitors, bounce rates, and conversion rates. This information helps marketers understand which content resonates with their audience and drives engagement or leads.

Additionally, analytics can help identify trends over time, compare the performance of different pieces of content, and measure the effectiveness of specific campaigns. This data-driven approach allows marketers to make informed decisions about future content strategies, optimize existing content for better performance, and ultimately achieve their marketing goals.

While image optimization tools, template customization options, and social media integration can enhance the functionality and reach of content, they do not directly provide a comprehensive analysis of content performance the way metrics and analytics dashboards do.