What framework helps to create a coherent structure for your content in HubSpot?

The topic cluster strategy is an essential framework that helps create a coherent structure for your content in HubSpot. This strategy revolves around organizing your content around central themes or topics. By creating a main pillar page that serves as an overview of a broad topic and linking related subtopics or cluster content to that pillar, you enhance the overall SEO performance and usability of your website.

Using this strategy allows for better internal linking, which improves navigation for users and helps search engines understand the relationships between your content pieces. Additionally, it facilitates a more systematic approach to content creation, ensuring that there is depth and coverage on relevant topics, which can establish your authority in a particular niche.

While a content calendar is helpful for planning when to publish your content, and a meta description editor enhances your content's SEO on a granular level, they do not provide the overarching structural framework that the topic cluster strategy offers. Similarly, a social media planner assists with distributing your content but does not influence how content is organized or structured within your HubSpot CMS.