What is a HubSpot theme?

A HubSpot theme refers to a collection of templates and assets that dictate the overall appearance and functionality of a website built on the HubSpot CMS. This theme includes elements such as page layouts, styles, color schemes, fonts, and other design components that ensure consistency across different pages of the website. By using themes, marketers can create visually appealing and cohesive sites that align with their branding and strategic messaging.

Themes in HubSpot also facilitate the process of webpage creation, enabling users to easily apply design elements across various parts of their website, ensuring a uniform look and feel. This is crucial for enhancing user experience and maintaining brand identity online. Overall, understanding themes and their application within HubSpot CMS is essential for effectively managing a website's design and functionality.