What is a workflow in HubSpot CMS?

A workflow in HubSpot CMS is best defined as an automated sequence of actions triggered by specific events. This functionality allows marketers to streamline their processes by automating repetitive tasks based on user interactions or other pre-defined criteria. For example, when a lead submits a form, a workflow can be set up to automatically send a follow-up email, assign the lead to a specific team member, or change the lead's status in the CRM. This level of automation not only saves time but also ensures that actions are taken consistently and effectively, enhancing overall marketing efficiency and responsiveness to customer behaviors.

The other options do not accurately describe a workflow. An analysis of customer behaviors refers more to reporting and analytics, focusing on insights gained from customer interactions. A manual process for content creation implies that human intervention is necessary for each step, which contradicts the essence of automation in workflows. Lastly, a type of reporting feature would relate to analytics and insights rather than the proactive and functional nature of workflows that automate actions.