What is the benefit of using a shared theme across pages?

Using a shared theme across pages provides the significant benefit of ensuring a consistent design and branding throughout a website. Consistency in design elements such as colors, fonts, and layout creates a cohesive user experience that enhances brand recognition. Visitors are more likely to recognize and connect with a brand that presents a unified look across all its pages.

When a shared theme is implemented, it simplifies the process of maintaining brand identity, as updates to design elements need to be made only once in the theme rather than adjusting each individual page. This approach not only reinforces the brand's image but also instills trust and familiarity in users, potentially improving engagement and conversion rates.

While other options may sound appealing, they do not accurately represent the primary benefit of using a shared theme across a website. For example, increased page load time generally stems from heavy or poorly optimized design elements rather than a cohesive theme. Improved SEO rankings can be influenced by various factors, but a shared theme alone does not guarantee better rankings. Lastly, while customization options are important, the use of a shared theme tends to standardize design rather than provide unique customization for each page.