What is the purpose of a call-to-action group in HubSpot?

A call-to-action group in HubSpot serves the purpose of combining and optimizing multiple calls-to-action (CTAs) into a single cohesive unit. When different CTAs that align with a similar goal or campaign are grouped together, it allows marketers to analyze their performance collectively. This enables an informed approach to A/B testing and optimization since marketers can see which CTAs are resonating most with their audiences and drive the desired actions effectively. By evaluating the group’s overall performance, marketers can refine their strategies and improve conversion rates more efficiently than if they focused on individual CTAs in isolation.

Other options either describe functionalities that do not directly relate to grouping CTAs or refer to actions that don’t capitalize on the combined strengths of multiple CTAs. For instance, hosting images for better visibility doesn’t pertain to the strategic purpose of CTAs, while creating a single call-to-action and segregating different campaigns do not leverage the advantages of grouping for optimization and performance analysis.