What is the purpose of user groups in HubSpot CMS?

User groups in HubSpot CMS serve the essential function of organizing users based on their specific roles and permissions within the system. This organization allows for better management of user access to various features, content, and settings within HubSpot. When users are placed into distinct groups, it becomes easier to delineate who can see or edit particular content, ensuring that only authorized individuals have access to sensitive information or critical editing capabilities.

By structuring users in this way, organizations can streamline workflows, enhance collaborative efforts, and maintain security protocols. Each user group can be tailored to align with the needs of specific teams or departments, allowing for efficient management and optimal use of the CMS.

Other options provide valid concepts but do not capture the primary intent of user groups in this context. While user categorization for billing, team bonding activities, and tracking user activity for security reasons involve user management, they do not specifically address the role-based organization that user groups were designed to facilitate.