What is the purpose of a landing page in HubSpot CMS?

The purpose of a landing page in HubSpot CMS is to convert visitors into leads. This type of page is designed specifically for a marketing campaign, focusing on a single offer, product, or service. It typically includes a compelling headline, persuasive copy, and a clear call-to-action that encourages visitors to fill out a form or take another specific action. By capturing visitor information, businesses can nurture these leads through targeted marketing efforts.

In comparison to other options, a landing page is not intended to serve as a homepage for a website, which usually contains general navigation and content for the broader audience. While a product information page may provide details about a specific product, it does not strategically direct visitors toward conversion as a landing page does. Similarly, displaying the latest blog posts refers to content publication, rather than the direct lead generation focus that a landing page aims for. Therefore, the design and purpose of a landing page are centered around maximizing lead conversion opportunities within marketing strategies.