What is the role of templates in HubSpot CMS?

Templates in HubSpot CMS serve a crucial purpose in maintaining consistency across web pages and blog posts. This ensures that all elements, such as typography, color schemes, and layout structures, adhere to brand standards and provide a cohesive user experience. By using templates, marketers can create a unified look and feel, which is essential for brand recognition and professionalism.

While templates facilitate creative design to some extent, they primarily focus on streamlining the development process and preventing variations that could detract from the overall aesthetic and functionality of the website. This also allows teams to efficiently produce content without worrying about inconsistent designs, ultimately enhancing site usability and user engagement.