What is the SEO purpose of adding links throughout your content?

Adding links throughout your content serves a vital SEO purpose by helping to establish your credibility and authority as a source of information. When you include links to reputable external websites, it signals to search engines like Google that you are providing value to your audience by referencing relevant and credible sources. This can improve your site's trustworthiness in the eyes of both users and search engines.

Additionally, internal linking—connecting to other content within your own website—can enhance user experience by guiding visitors to related content, keeping them engaged longer, and encouraging them to explore more of what you have to offer. These factors contribute to better search engine rankings and can ultimately increase traffic to your site. Links, therefore, play an essential role in an effective SEO strategy by helping to cultivate authority and encourage user engagement.