What metrics can marketers use to measure content success in HubSpot CMS?

The correct answer highlights key metrics that directly relate to how effective content is in engaging users and achieving marketing goals.

Conversion rates measure the percentage of visitors who take a desired action, such as signing up for a newsletter, downloading a resource, or making a purchase. High conversion rates indicate that the content resonates with the audience and prompts them to act, which is a primary objective of content marketing.

Page views indicate how many times a piece of content has been viewed. This metric helps marketers gauge the popularity of their content and identify which topics or formats attract more visitors. While high page views don't necessarily translate to success alone, they are a critical factor in understanding audience interest.

User engagement encompasses metrics like time on page, bounce rates, and interactions with the content (such as comments or shares). High user engagement suggests that the content is not only attracting visitors but also keeping their attention, which is essential for building brand loyalty and encouraging further interaction.

The other options, while they provide useful insights into certain aspects of website performance and social media, do not offer a comprehensive view of content success in the context of specific engagement and conversion goals that marketers are typically focused on achieving with their content strategies.