What should you avoid in your URL structure according to SEO best practices?

The recommendation to avoid making your URL structure overly complex and lengthy aligns with SEO best practices because search engines and users both favor simplicity and clarity. A complex URL can confuse users, making it harder for them to understand what type of content they can expect to find on that page. Additionally, URLs that are too long or convoluted may not be fully displayed in search results, which can impact click-through rates.

Concise and straightforward URLs are easier to share, remember, and read. They also typically perform better in search engine rankings because they tend to reflect relevant keywords without unnecessary clutter, helping both users and search engines to quickly grasp the topic of the page. A clear URL structure also aids in navigation and site architecture, contributing positively to user experience and accessibility.

While including keywords, using dashes, and keeping URLs user-friendly can enhance SEO, the focus here is on the impact of complexity and length, which can undermine a website's effectiveness in search engines and detract from the user's overall experience.