What tool can be used to automate marketing processes in HubSpot CMS?

HubSpot Workflows is the tool specifically designed to automate marketing processes within the HubSpot CMS. Workflows allow marketers to create automated marketing emails, manage lead nurturing sequences, send targeted communications based on user behavior, and perform various other tasks automatically based on triggers and conditions set by the user. This automation streamlines processes, ensures timely communications, and enhances the overall efficiency of marketing efforts.

Other options, while integral to the HubSpot ecosystem, serve different purposes. HubSpot Sales focuses on sales processes and pipeline management, the HubSpot CRM is primarily concerned with managing customer relationships and sales data, and HubSpot Ads is used for managing advertising campaigns. None of these other tools encompass the full range of automation capabilities that Workflows provides for marketing tasks.