What tool can you use to segment your contacts database?

The tool that is most effective for segmenting your contacts database is lists. Lists in HubSpot allow you to create specific groupings of contacts based on shared characteristics or actions they have taken. This enables marketers to tailor their communications and campaigns more closely to the interests and behaviors of specific segments within their contact database.

When you create a list, you can filter contacts based on various criteria, such as demographic information, behaviors, or interactions with your website or emails. This segmentation helps to enhance personalized marketing efforts, leading to improved engagement and conversion rates.

While landing pages and contact properties can contribute to the overall data structure and gathering of information, they do not inherently provide the same level of segmentation capabilities as lists. Landing pages are designed for capturing leads or directing traffic, and contact properties are the individual pieces of information stored in each contact record; neither allows for the dynamic grouping of contacts based on shared criteria. Therefore, lists are the primary tool for effective segmentation in HubSpot.