Where can you find your website and traffic analytics reports in HubSpot?

The correct answer is found under Reports > Analytics Tools, which is the primary location for accessing comprehensive analytics related to your website and traffic performance in HubSpot. This section offers a robust array of tools that allow marketers to dive deep into metrics such as page views, traffic sources, and user engagement.

By navigating to Analytics Tools, users can not only view overall website performance but also segment the data in various ways to assess how different pages are performing, which sources are driving the most traffic, and how visitors are interacting with content over time. This information is crucial for making informed decisions about content strategies and marketing efforts.

While "Reports > Reports" and "Reports > Dashboards" are useful for viewing various types of reports and consolidating multiple data points, they do not specifically focus solely on website and traffic analytics the way Analytics Tools does. "Page Performance" provides insights on individual page metrics but offers limited scope compared to the comprehensive analysis available under Analytics Tools. Hence, for in-depth traffic analysis and website performance insights, the Analytics Tools section is the best option.