Which feature allows for tracking user behavior on a website?

Conversion tracking is a feature designed specifically to monitor and analyze user behavior on a website. By implementing conversion tracking, marketers can examine how visitors interact with their site, what actions they take, and which elements drive conversions, such as purchases or sign-ups. This tracking provides valuable insights into user engagement and the effectiveness of marketing efforts.

With conversion tracking, marketers can gather data about the paths users take through their site, what content resonates with them, and how effectively different campaigns convert visitors into customers. This information is crucial for refining marketing strategies and optimizing website performance to improve overall user experience and conversion rates.

The other choices, while valuable for different aspects of content management and marketing, do not focus on tracking user behavior in the same direct way. Content scheduling relates to planning when content will be published, image alt text enhances accessibility and SEO but does not track behavior, and integrated blogging tools facilitate content management rather than user behavior analysis.