Which feature of HubSpot CMS is primarily used for capturing visitor information?

The feature of HubSpot CMS that is primarily used for capturing visitor information is forms. Forms allow marketers to create input fields where visitors can enter their information, such as names and email addresses, which is essential for lead generation and managing contacts. When a visitor fills out a form, the information is then recorded in the HubSpot database, making it easy for marketers to follow up with them or segment their audience based on the captured data.

Forms can be embedded on web pages, landing pages, and blog posts, providing multiple opportunities to collect information as visitors interact with different parts of a website. This functionality plays a crucial role in inbound marketing strategies, enabling businesses to engage and convert visitors into leads.

While templates assist in designing and structuring web pages and content, optimize tools are focused on improving performance and SEO, and the analytics dashboard provides insights into web traffic and user behavior, none of these features are intended specifically for capturing visitor information like forms do.