Which of the following should you add to your blog post to generate leads?

To effectively generate leads from your blog post, adding a text call-to-action at the top of your post is a strategic choice. This placement captures the reader's attention immediately, encouraging them to engage with your desired action without requiring them to scroll through the content. A well-crafted text call-to-action can entice readers to learn more, sign up for a newsletter, or access a special offer, increasing the likelihood of converting them into leads right from the beginning of their reading experience.

This approach is particularly effective because it capitalizes on the initial interest of the reader, making them more likely to take action before they are distracted by other content. Visibility is crucial; therefore, having the call-to-action at the top ensures it is seen as soon as the reader lands on the page.

The other options, while valuable in different ways, do not have the same immediate impact on lead generation. The image call-to-action at the bottom might be overlooked after the reader has finished the article, while a featured image for social media sharing enhances visibility but doesn’t directly engage the reader on the blog itself. A subscription form is also crucial for capturing leads, but placing it solely at the bottom might not engage readers who are not inclined to scroll down after reading the content.