Which option allows for tracking of performance and traffic of live pages?

The option that allows for tracking the performance and traffic of live pages is HubSpot Analytics tools. These tools are specifically designed to give users detailed insights into how their content is performing on the HubSpot platform. They provide metrics such as page views, visitor demographics, and conversion rates, allowing marketers to assess the effectiveness of their marketing strategies and make informed decisions based on real-time data.

Sitemaps, although useful for SEO purposes by helping search engines crawl and index a site, do not actually provide performance or traffic metrics. Google Analytics is indeed a powerful tool for tracking website performance and traffic, but it operates outside of the HubSpot ecosystem, which means it doesn't integrate natively within HubSpot’s own analytics framework as seamlessly as HubSpot Analytics tools. Contact properties pertain to customer data management rather than direct performance tracking, focusing instead on individual customer interactions and attributes. Thus, HubSpot Analytics tools are the most appropriate choice for tracking the performance and traffic of live pages.