Which option represents a semi-fictional representation of an ideal customer?

A buyer persona is a semi-fictional representation of an ideal customer based on market research and real data about existing customers. It is created by identifying demographic information, customer behaviors, motivations, and pain points. This representation helps marketers understand and visualize their target audience, allowing for more effective marketing strategies tailored to meet the needs of their ideal customers.

In contrast, a detailed analytics report primarily focuses on performance metrics and user interactions, rather than providing a holistic view of the ideal customer. A compiled database of customer emails is simply a collection of contact information and does not include insights into customer behavior or preferences. A social media marketing strategy outlines specific tactics and campaigns to engage an audience but does not specifically represent a singular ideal customer profile. Overall, the buyer persona is essential for guiding marketing efforts towards attracting and nurturing relationships with potential customers.