Which pieces of content should typically be archived and unpublished?

Archiving and unpublishing content is an important practice for maintaining a website’s relevance and efficiency. Each type of content listed plays a role in this process.

Landing pages for expired offers should be archived because they are no longer providing value to users or the brand. Keeping these pages live can lead to confusion and disappointment when users find out that the offers are no longer available.

Product pages for products that are no longer sold should also be removed from active view. Potential customers searching for those specific products would receive a poor experience if they encounter a page that no longer represents current offerings, which could lead to frustration and a loss of trust in the brand's ecommerce capabilities.

Event pages for events that have already occurred should also be unpublished. Such pages can clutter the user experience and mislead visitors into thinking that the events are still upcoming or that there are still opportunities to participate.

Since all of these content types are outdated and do not serve the current needs of visitors, it is appropriate to archive and unpublish them. This ensures that visitors find relevant, accurate, and valuable information on the website, thereby improving the overall user experience and the efficacy of the site's content strategy.